BLUE DE GENES Paulo Pavia 1 Chino - blue note

Paula Pavia 1 Chino - ocean

Blue de Genes

Blue de Genes is a label founded in 1983 with a clear direction and philosophy. Blue de Genes combines the flair of the Mediterranean coast, with the coarseness of the old port city of Genoa. The resulting looks are rugged, rough and yet with style. The models with an authentic look, are solidly crafted with quality materials, and with great attention to detail. It is important to Blue de Genes that garments never go out of style, can be used for a long time and age beautifully when worn. To honor the history of jeans, they produce them in a small, family-owned manufacturing facility in northern Italy. They love beautiful washed jeans there too, and there is no place in the world where they wash jeans as beautifully as they do in Italy. You can really feel the love, effort and craftsmanship put into each pair of Blue de Gênes. Suppliers are located all over the world and 95 percent of our production is in Europe in small family businesses in areas where they specialize in their category. Shirts are therefore made in Portugal, some of the pants are made in Turkey and some of our belts are made in Austria. What all suppliers have in common is the long-term relationships that are maintained with them. One of the biggest contributors to climate change is fast fashion, and for many it has become a challenge to wear a garment more than five times. The reason: poor quality fabrics and rapidly changing trends. At Blue de Gênes, they want to do things differently. They go to work every day with the vision of creating products that never go out of style, can be used for a long time, and age beautifully when worn. Like a pair of dry blue jeans that are broken in and faded in a way that is unique to the wearer. No one likes the feel of a stiff, dry pair of jeans, but it's worth the effort when you see the end result. That's why Blue de Genes selects only the fabrics that will stand the test of time and age beautifully when worn, because they want to create garments that will collect and hold you.