Basics, essentials, classics, evergreens - different terms that all stand for the same thing: Timelessness, quality and a must-have in every closet.
The fascination of the classics
You don't need much, just the right stuff. Our philosophy: Buy less, buy better and really wear it.
Our history shows that we are not interested in fast-moving trends and fashion in the conventional sense. Instead, we prefer to focus on timeless items that get better rather than worse over the years, can be repaired if necessary and, in the best case, will last a lifetime.
Brands such as Red Wing, Saint James, Baracuta, Merz b. Schwanen and Filson have been producing the same products for decades, if not centuries. We think that speaks for itself. Longevity and conscious consumption are on everyone's lips for a reason and in many ways a philosophy worth supporting.
This selection of essentials allows you to build a sustainable yet individual wardrobe. They can be reinterpreted again and again. Through varying combinations and your personal styling, you can create your very own look that is anything but generic.